Book of The Month ‘Predictably Irrational’ by Dan Ariely
‘Predictably Irrational’ by Dan Ariely After reading chapter 3 of this book on ‘The Cost of Zero Cost’(covered later in this review) I suggested that a client of mine changed the wording of their service offer on their website to highlight an included service to be ‘free’ rather than just to describe it as an … Read more