What is an ‘Authentic Core Values’ business!
What are Authentic Core Values and why are they the key to building a profitable, inspiring business?
Every facet of a ‘Authentic Values-Driven Business’ is consciously designed, selected and built around its ‘Authentic Core Values’. By ‘every facet’ we mean …. How you hire, select, manage and develop team members, partners and suppliers. The design and delivery of your products and services. ‘Authentic Core Values’ are the bedrock of a truly inspiring business vision. If authentic these core values shape every aspect of your branding and maximise your potential to market, sell and attract customers and stakeholders who are a great ‘values fit’.
The more a business is driven by their most authentic core values the more inspiring places they are to work, where enthusiasm and inspiration replace the traditional carrot and stick motivational forces that dominate in other businesses. Your values are the reason that people do business with you, uncovering the most authentic core values of your business is the fundamental starting point…
Business Core Values!
Common Mistakes & Myths
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The most fulfilled and successful business leaders and entrepreneurs I have met in my life usually read a lot of books (and audiobooks) both on ‘building businesses’ and on ‘personal growth’.
Since 2010 I have been reviewing / summarising and recommending one book every month to help my subscribers and clients navigate the tricky task of choosing the best ‘business building’ and ‘personal growth’ books to help them on their journey.