Alistair Lobo (Founder)

 

Meet Alistair

About Me
Since my early 20s, I’ve been a business manager, leader, and owner in one form or another.
Two things fascinated me from a young age:
– Building businesses
– Understanding the mind
It was probably inevitable that I would eventually combine the two.

Clarifying Purpose
The primary question I help leaders and business owners clarify is:

“What truly fulfils you?” … That naturally leads to deeper questions:

• “What is your greater purpose, as an individual and as a leader?”
• “And what is the greater purpose of your business?”

Your most authentic and inspiring answers to these questions provide the strongest foundation for maximising your potential, in business, and in life.

After 20 years of dedicated focus, I’ve become a much wiser player of what I call “the magnificent game of a greater business and a greater purpose life.”
My greatest teachers have included some of the world’s leading masters of purpose-driven living and leadership. I’m deeply grateful for the depth of learning I’ve gained from the amazing, purpose-led clients I’ve been privileged to help build fulfilling, values-driven businesses and lives.

What is ‘the Greater Purpose Game’?
The Greater Purpose Game is the game of business and life where your primary focus is to serve and add meaningful value to others. By doing so purposefully and authentically, you experience a consistent state of fulfilment and flow where success and profit arise naturally as magnified byproducts.

My vocational mission is to help raise the level of human consciousness by guiding organisations to discover and operate from their authentic collective purpose and core values, while helping individuals lead more purposeful, fulfilling lives.

My Epiphany Experience
In 2005, I had a life-changing epiphany after being appointed to lead a $100 million global IT media project that was in catastrophic failure.

I was only offered the role because no other project manager would take it on. One described it as “an energy‑sapping grind,” while another called it “an impossible project that is dangerous to my health.”

With nothing to lose, I tried something unconventional: I challenged nearly 100 team members to help me craft a purposeful, inspiring vision for the project, that was about making a difference to others.

To my surprise, these technical engineers and coders, previously unaccustomed to being asked for their input, embraced the idea wholeheartedly. They took full ownership of their new shared vision.

The outcome was extraordinary. Our greater purpose vision ignited enthusiasm, clarity, creativity, and innovation, at a scale none of us had experienced before. Within a few short months, “the impossible project” had completely turned around.

That experience revealed to me the transformative power of purpose in business. I decided then that I wanted to teach other leaders how to create the same kind of transformation by not only embracing a greater purpose but by integrating it into every aspect of their busienss.

In 2006, I founded Certain Progress and committed to an even deeper study of purpose, vision, and human values.

As the saying goes, “When the student is ready, the teacher appears.”

That year, two remarkable mentors shaped the next stage of my journey:

My Mentors & Formative Learnings

Zappos Values Experience
In 2005, whilst leading a global IT Media project,  I first engaged with Zappos, which went on to become the world’s leading values‑based business. A decade later, in 2016, I spent extensive time at their Las Vegas headquarters, where they shared how their authentic core values guided every decision, large or small. I witnessed first-hand how deeply embedded values can elevate an entire business culture. Zappos grew from five people in 2000 to being sold for $1.2 billion in 2009.

Mentorship with Dr John Demartini
In 2006, I began mentoring under Dr John Demartini, a world authority on Axiology, the study of value and values.  Over 18 years, I assisted him in more than 50 of his immersive Breakthrough Experience programs, helping individuals create profound personal transformations using Dr Demartini’s methodology and founded on identifying and aligning with one’s highest values.

Other Experiences of Note

• • Axiology & Teleology (the studies of Values and Purpose):
    I trained directly under Dr Demartini (one of the world’d leading authorities in Axiology and Teleology) for over 18 years. I have studied and worked on practical applications of the extensive academic Axiological work of Dr. Robert Hartman and  Dr. Shalom Schwartz to transforming business leadership and business structures and protocols.
  • Tony Robbins & SRi Coaching:
    I supported Tony Robbins at events in the USA and UK for five years; became a Master Practitioner of NLP and Assistant Trainer for SRi Coaching (which trained 80% of Robbins’ coaching team at the time).
  • Talent Dynamics & Wealth Dynamics:
    Worked with Roger Hamilton in London and Bali, creator of these business profiling frameworks.
  • DISC Profiling:
    I studied and applied DISC behavioural profiling across multiple organisations.
  • Holacracy:
    I learned this innovative, values-based organisational structure model at Zappos.
  • Spiral Dynamics:
    Trained under the late Chris Cowan (protégé of Professor Clare W. Graves), gaining deep understanding of the human thinking systems first uncovered by Graves.
  • Greater Purpose Leadership  Mindset:
    As a karate black belt and former mindset coach to three‑time British Kung Fu Champion Jon Robson, I’ve tested and refined my Greater Purpose Leadership Mindset in national and world championship martial arts arenas. This includes developing a mindset methodology called the Purposeful Grey Warrior, which incorporates a powerful process known as Archetypal Mindset Anchoring.