Greater Purpose Business Creativity

Greater Purpose Business Creativity
According to numerous extensive studies dating back to the 1990s, creativity is the single most important leadership attribute in the business world. When you consider that the practical function of any business is to solve problems, this makes perfect sense. Even businesses that many might consider mundane constantly face internal and external challenges—where a touch of creative problem‑solving can make all the difference.

With the ever‑increasing influence of artificial intelligence, it is a business’s ability to be creative in a distinctly human way that will most clearly differentiate it from the emerging AI‑driven, vanilla business landscape.

In this video I explain why those in pursuit of a Greater Purpose usually achieve much Greater Creativity & Innovation!